From Beirut to the Boardroom.
Shaping Digital Futures Across Continents.

I am a digital architect of global impact. Born in Lebanon, forged in resilience, and operating at the convergence of Silicon Valley innovation and Emirates ambition,
I build digital empires that span markets, mindsets, and milestones.

With over two decades of transforming brands, governments, and enterprises across the UAE, Europe, and beyond, I do not adapt to change, I orchestrate it. From launching Europe’s next-generation smart meter brand to directing the rebirth of telecom giants in the Gulf, my work transcends borders.
It defines categories.

I speak the language of data, design, and decisive leadership. In the UAE, where vision becomes reality at the speed of ambition, I deliver more than strategy. I deliver dominance: tangible ROI and an unignorable presence.

I partner with C-suite pioneers who refuse to follow and choose instead to lead—digitally, culturally, and commercially.

This is not just marketing.
This is market-making.

Let’s build what hasn’t been built.
Let’s lead where others follow.